Chattanooga, TN

Based in
Currently on the shelf in over

3,000 Stores Nationwide

The husband and wife duo behind Hoff Sauce™



Established in
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hoff & pepper

How does a kid from middle-of-nowhere Kansas build a hot sauce brand? 

If you ask Aaron “Hoff” Hoffman, it takes a lot of curiosity, a passion for food, solid support systems, and a touch of luck. Hoff grew up in his family kitchen, learning the tricks of the trade and snacking on spicy food. Chili peppers, salsas, and hot sauces were in abundance and always within reach.

In 2013, Hoff and his wife Michelle, aka Pepper, started bottling hot sauce as gifts for family and friends. The sauce in those bottles was the result of years of recipe tweaking, searching for the perfect balance of heat and flavor. The rave reviews poured in, and Hoff & Pepper as we know it was born.

Unlike a lot of the hot sauces on the market, Hoff & Pepper products are made with one goal in mind: to offer a fresh, balanced flavor that compliments foods instead of overpowering them. You won’t find any gimmicks here. Our peppers come from a generational family farm, our sauces thoughtfully crafted with an eye for detail, and that will never change.


"Just like the perfect hot sauce takes great food to the next level, we want to help our customers make their food, cocktails, and, more importantly, the experiences they share with friends and family amazing." - Hoff & Pepper

don't take it from us...

what retailers have to say about hoff & pepper

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peterson family farm

We are big fans of the flavors, the clean branding, and the solid nature of the two products. After receiving a sample we were hooked! 

simply candy

Great Company To Work With!!!! Have ordered several times! Each has been great! Great selling products! 

legacy market

Everything is OUTSTANDING! Our customers are already coming back for more! They are absolutely loving these products! Great Flavor, Excellent Packaging, High Quality

the farmer's daughter

Awesome sauce! I got this to sell at my shop knowing if it didn’t sell my kids would eat it. I have sold this sauce easily and the repeat customers usually talk a lady or 2 into buying it for themselves.

david & pat
choice kutz meat market

Great. Since we started selling Hoff & Pepper we've had to re-order twice the first month! Good quality selling item.

black barn antiques

Love it! Beautiful packaging and quality products! We love the mini hot sauces and the gift sets are great.

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it's made

Behind the scenes at Hoff & Pepper
w/ Goonzquad & Fat Finger Foods
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